Crypto is the most muted topic on Elon Musk’s X platform’s For You feed, topping the list ahead of politics and followed by the Iran conflict, sports, and business and finance. X rolled out a snooze feature earlier this month that hides unwanted topics for 24 hours, and gaming, AI, science and technology, and entertainment are also frequently muted.
Nikita Bier, X’s head of product, posted about the snooze feature, and reactions to the reveal included memes on the platform while the pattern extends beyond X, appearing around the clock.
Crypto ranks as the most muted topic on X’s For You feed, placing ahead of politics in the list of muted subjects. The ordering places crypto first, followed by politics, the Iran conflict, sports, and business and finance, while gaming, artificial intelligence, science and technology, and entertainment are also frequently muted on the platform. The ranking reflects the relative frequency with which users choose to hide these topics from their For You feeds.
Crypto’s top position is attributed in part to the volume and persistence of crypto-related posts across X, with content about prices, launches, and speculation appearing around the clock. That constant stream of price updates, project launches and speculative discussion increases the visibility of crypto topics on the platform. The persistent and high-volume presence of such content contributes to why the topic is muted more often than other subjects.
X rolled out its snooze feature earlier this month to hide unwanted topics from users’ For You feeds for 24 hours. The update is identified as a snooze feature and was posted about by Nikita Bier, X’s head of product. The announcement described the feature as a tool to temporarily remove topics from a user’s For You tab, and the timing of the rollout is earlier this month. The feature is implemented on the platform and is visible to users through product updates posted on X.
Reactions to the feature’s reveal included memes on X and commentary from platform users and creators. Filmmaker Melissa Dykes wrote on X criticizing the idea of a single filter that could create a Truman Show–like false reality of uniformly positive content. Alexandre Lores, head of growth at OpenAssets, posted that his account interaction suffers, linking the change to apparent engagement issues. The post announcing the feature and the subsequent reactions were visible on X following the rollout.
In 2019, YouTube removed hundreds of crypto-related videos and channels in a moderation sweep that was later described as a mistake. In November, YouTube expanded its online gambling restrictions to include sites offering NFTs or token-based rewards, which prompted concern among crypto creators. The November changes were presented as targeting gambling promotions rather than general crypto content. These moderation actions were cited as external context related to how platforms have handled crypto-related material.
The article reports that crypto is the most muted topic on X’s For You feed and that the platform introduced a snooze feature to temporarily hide unwanted topics. User reactions included memes and critical commentary on X, and the report places these developments alongside external examples of crypto content moderation on other platforms.
