U.S. crypto adoption rebounded in March, reaching 12% from a February low of 7%, marking a significant recovery to mid-2025 levels. Despite this increase, adoption rates have historically not exceeded 14% since surveys began in 2023. Bitcoin continues to dominate the market, supported by approximately $1.3 billion in net inflows to Bitcoin ETFs during the same period.
The survey covered 3,400 consumers across the U.S., U.K. and EU. Data collection included respondents in the United States, the United Kingdom and member states of the European Union. The survey recorded a U.S. participation rate of 12% in March, following a February low of 7%. Reported participation rates were 9% in the U.K. and 7% in Europe. All figures derive from the same 3,400-respondent survey covering the three regions.
The survey presents comparative regional participation rates for the U.S., U.K. and EU. The reported percentages provide a direct comparison of consumer participation across the three surveyed markets.
In March 2026, bitcoin rose roughly 9%, moving toward the $70,000 level. Prices briefly topped $77,000 during the month and recently traded in the mid-$70,000s. Bitcoin ETFs attracted roughly $1.3 billion in net inflows in March. These figures are reported for the March period.
Prices stabilized after a volatile start to 2026. The March rebound was reported as driven by renewed institutional demand and geopolitical tailwinds. Year-to-date, bitcoin is down more than 20%. Bitcoin is trading below its late-2025 peak, which was reported to be above $120,000.
The March data combine monthly price gains and ETF inflows alongside a year-to-date decline. The position below the late-2025 peak is recorded in the reported figures.
Deutsche Bank analysts Marion Laboure and Camilla Siazon noted, “After steadily declining since July 2025, U.S. crypto adoption rates recovered in March.”
They also stated, “Bitcoin remains the dominant crypto holding and preferred investment despite competition from traditional assets.”
Additionally, they observed that “most consumers expect bitcoin prices to fall or stagnate.”
U.S. crypto adoption rebounded in March to 12% from a February low of 7%, returning to mid-2025 levels and remaining below the survey historical high of 14%. Bitcoin remains the dominant crypto holding and preferred investment, with Bitcoin ETFs attracting roughly $1.3 billion in net inflows in March and bitcoin rising roughly 9% that month toward $70,000 while briefly topping $77,000.
