Alkimi’s AdFi platform offers a groundbreaking solution to the challenges posed by the opaque online advertising market. This platform addresses the significant issue of intermediaries taking fees of 40-80% from advertisers’ budgets, a practice that significantly reduces the effectiveness of ad spend. Additionally, the global economic losses due to fraud in online advertising amount to as much as $100 billion. With a robust capability, Alkimi’s platform processes over 25 million ad impressions daily and has managed a total of 3.5 billion transactions, highlighting its vast reach and efficiency in combating these pervasive challenges.
Alkimi’s technological architecture is engineered for efficiency and transparency in the advertising sector. Built upon the Sui network, the system leverages a distributed ledger to facilitate real-time budget monitoring, ensuring that spending is transparent and traceable. A vital component of this architecture is Walrus, which plays a crucial role in distributing data across a network of nodes. This ensures that information remains consistently available and each byte is verifiable onchain, thus enhancing the transparency and reliability of the data. Walrus also maintains auditability by keeping every ad impression, click, and transaction meticulously verifiable.
Alongside Walrus, Alkimi’s infrastructure includes key components like Seal and Nautilus. Although specific functionalities of Seal and Nautilus are not detailed here, they form integral parts of the infrastructure, supporting the seamless operation of the AdFi platform. This robust architecture underpins Alkimi’s mission to provide a more transparent and effective advertising ecosystem by reducing intermediary fees and mitigating the risks of fraud.
Alkimi’s platform has demonstrated significant improvements in advertising campaign performance, as evidenced by verified results from clients like Polestar and AWS. In Polestar’s connected TV campaigns, Nielsen-verified metrics showed a 34% increase in sales intent and a 24% boost in brand association. The campaigns also achieved an impressive 99% viewability and a 96% video completion rate, highlighting the effectiveness of Alkimi’s platform in engaging audiences. Similarly, AWS reported a 68% reduction in CPM costs and a 19% increase in video completion rates in their campaigns. These outcomes underscore the platform’s ability to optimize advertising efficiency and performance. Notably, Alkimi’s platform supports major brands such as Coca-Cola, Dell, Meta, and others, showcasing its broad industry application and effectiveness.
The online advertising ecosystem faces significant challenges, primarily due to the substantial fees charged by intermediaries, which can range from 40-80% of ad spend. This issue is exacerbated by behind-the-scenes auctions that cause nearly one-third of U.S. advertising spend to funnel through intermediaries. The industry also grapples with global fraud losses that reach up to $100 billion annually. The scale of activity in this market is immense, with an estimated 200 to 500 million transactions occurring every minute worldwide.
Alkimi aims to tackle these problems by enhancing transparency and increasing revenues for ad sellers. According to Alkimi representatives, the marketplace’s opaque nature contributes to these inefficiencies, and their solution seeks to allow media buyers to get more media for their money while providing more revenue to those selling ads.
Alkimi’s AdFi platform leverages a distributed ledger built on the Sui network to tackle opacity in the online advertising market, enabling real-time budget visibility and auditable records. The platform aims to improve transparency, reduce fraud, and deliver verified campaign performance gains for major brands, creating a more efficient and accountable advertising ecosystem.
