Bitcoin Suisse is relocating up to 60 jobs from its Zug headquarters overseas as part of its strategic pivot to a global wealth manager, a change that could affect up to half of the roles based in Zug. The company says the shift will focus primarily on back-office and administrative positions. The planned relocations are targeting Bratislava, Slovakia, and locations in Vietnam.
The relocation plan places primary emphasis on back-office and administrative roles, identifying those categories as the positions most affected by the planned changes to the company’s operations in Switzerland. The company expects the first layoffs to take place before the end of the current year, indicating that initial reductions are scheduled within the year and that affected staff will be notified in that timeframe.
A 10-day consultation process is planned to finalize the exact numbers of affected jobs, with the consultation intended to establish the definitive counts that will be applied to the workforce plan. These operational details focus specifically on which roles are subject to relocation or reduction and on the timing and procedural step—the 10-day consultation—set to determine the final scope of the headcount changes.
Bitcoin Suisse was founded in 2013 and initially focused on crypto trading and custody services. The company later expanded its offerings to include staking and lending. It has been repositioning its business toward wealth-management services as part of broader operational adjustments. These historical and operational developments have been described alongside recent decisions affecting its workforce and international footprint.
The company has completed regulatory groundwork in multiple jurisdictions. It holds a MiCAR license in Liechtenstein, digital-asset and investment licenses in Bermuda, and full approval from the Abu Dhabi regulator. Zug will remain the company’s headquarters and the Bitcoin Suisse name will continue to be used. The company has indicated that acquisitions in Switzerland remain possible.
The firm maintains its legal base in Zug while pursuing regulatory permissions elsewhere. This summary reflects the company’s stated operational history, regulatory positions and future intentions for its Swiss presence.
Bitcoin Suisse has attributed its planned relocations to cost efficiency, stating that certain services can be delivered more cheaply in Bratislava and in Vietnam. The company has said the move is not tied to any downturn in the crypto market. Company communications include a strategic statement that, “In the past, our focus was primarily on Switzerland. Now, international growth is our priority,” expressing an international growth focus as part of its rationale. These points present cost reduction through geographic redistribution and a purposeful shift toward international operations as the articulated reasons for moving roles overseas.
Bitcoin Suisse is relocating up to 60 jobs from its Zug headquarters overseas as part of a strategic pivot to a global wealth manager, a change that could affect up to half of the positions based in Zug. The company will retain Zug as its headquarters and continue to use the Bitcoin Suisse name while expanding operations internationally and maintaining the possibility of acquisitions in Switzerland.
