Kraken official crypto exchange sponsor of FIFA World Cup 2026 has been named as the tournament’s Official Crypto Exchange Supporter, with its sponsorship spanning seven weeks from June 11 through July 19. The World Cup will feature 48 teams contesting 104 matches across 16 host cities in Canada, Mexico and the United States. The tournament carries a projected global audience of more than 6 billion people.
Kraken was founded in 2011 and operates in more than 190 countries, details provided in the background information. The company’s existing sports sponsorship portfolio includes Tottenham Hotspur, Atlético de Madrid, RB Leipzig and the Williams Racing Formula One team. These named partners are listed among Kraken’s current sports sponsorships in the reported details. The statement of sponsorships is presented as part of Kraken’s publicly noted partnerships.
These sentences summarize Kraken’s founding year, operational reach and named sports sponsorships. The section focuses on the specific items listed without additional commentary. The information is limited to the background and sponsorship entries provided.
Kraken’s FIFA World Cup 2026 sponsorship spans seven weeks from June 11 through July 19 and includes a countdown concert held across multiple countries and cities on the eve of the opening match. The sponsorship package also includes fan-focused product experiences that Kraken plans to run during the tournament. These fan-focused product experiences are planned to take place across North America and Europe.
Financial terms of the Kraken–FIFA deal were not disclosed. The described activities and schedule were reported as part of Kraken’s World Cup partnership announcement. The outlined events are set to occur during the tournament period.
In April, FIFA announced a deal with ADI Predictstreet, built on the ADI Chain network, naming the platform as the official prediction market platform for the MENA market during the FIFA World Cup 2026. The announcement described ADI Predictstreet’s connection to the ADI Chain network and its role for the MENA market during the tournament. FIFA’s designation identified the platform specifically for the MENA region in relation to the World Cup 2026. The item was reported among other tournament-related announcements.
Authorities warned soccer fans about crypto scams targeting World Cup tickets or merchandise. The warnings noted scams that specifically target tickets and tournament-related merchandise. These advisories were presented as public warnings directed at soccer fans in connection with the World Cup 2026.
The platform announcement and the public warnings were included among recent World Cup 2026 developments. They were presented alongside other tournament-related reports.
Kraken co-CEO Arjun Sethi said football has always crossed borders and that crypto does the same, describing the World Cup as a place to demonstrate an open, borderless financial system accessible to anyone with a phone. He said that for most of history the best markets were open only to the few and that the World Cup 2026 is where Kraken can show what others have been missing. Sethi stated that this is not a future concept but that it is already here.
FIFA Chief Business Officer Romy Gai said innovation plays a central role in how FIFA evolves and enhances the fan experience and said FIFA was delighted to partner with Kraken because the company shares its commitment to innovation and technology.
Together, the statements highlight a shared focus on accessibility and innovation in the partnership between Kraken and FIFA. The remarks present the sponsorship as a collaboration centered on technology and fan experience.
