Dapper Labs said it will stop primary issuance for its NFL All Day platform and has signed a new licensing agreement with the NFL. CryptoSlam data showed sales volume of about $32,000 on Wednesday and more than $53,000 on Thursday, and the number of unique sellers rose from under 100 to over 400 across those two days. The announcement ends further minting of NFL ALL DAY Moments and indicates a shift toward a licensed NFL partnership for the product and its collectors.
Dapper Labs has announced that it will halt the primary issuance of NFL All Day Moments NFTs, marking a significant shift in its operation strategy. This decision means no new NFL All Day Moments will be minted. However, existing NFTs and unopened packs will continue to be available for buying, selling, and opening on the platform, ensuring they can be permanently owned by collectors.
In a move to reward loyal collectors, those who hold their collectibles for one year will receive a 5% Dapper balance rebate and a Founding Collector label. This change is also accompanied by a new licensing deal with the NFL, emphasizing a transition towards a new ownership economy for digital collectibles.
The announcement was officially posted on “X” at approximately 9:00 p.m. ET on Wednesday. This strategic pivot highlights Dapper Labs’ focus on creating a more sustainable model that includes licensed partnerships, aligning with broader industry trends.
Dapper Labs signed a new licensing agreement with the NFL and said the deal shifts strategy for NFL All Day toward a licensed partnership and a new ownership economy. Dapper Labs leadership, including Roham Gharegozlou, made statements including: “Today we are stopping primary issuance for our NFL All Day product, and announcing the signing of a new licensing agreement with the NFL,” and “We [Dapper Labs] continue to believe that digital goods with cultural value will be one of the fastest-growing asset classes of the next decade, but building the category correctly requires only moving forward in a way that protects the ownership economy.” The company framed the agreement as part of a strategic move away from ongoing primary minting. The announcement was posted on X around 9:00 p.m. ET on Wednesday.
Collectors reacted with posts expressing confusion and disappointment, including comments such as: “Why were offers still active after this announcement?” and “I just saw on my phone I spent $400-$500 on worthless moments. Not acceptable.” Some named collectors posted those reactions on social platforms following the announcement. CryptoSlam data was cited in reporting for short-term volume and seller-count changes related to the announcement.
The licensing agreement and the statements from Dapper Labs mark a change in the platform’s direction. Reporting referenced company statements and market data in assessing the shift.
Dapper Labs has ceased minting new NFL ALL DAY Moments while continuing to allow trading and ownership of existing collectibles on its marketplace under a newly signed NFL licensing framework.
The move reflects a strategic shift in how digital collectible ownership and licensing are being structured within the NFL ecosystem, emphasizing licensed partnerships and changes to platform issuance.
